About
Hi! I’m Elida.
I am a designer with a love for tech, learning and bringing delight to everyday experiences.

My professional career spans rocket science (as a graphic designer in the aerospace engineering field) and brain surgery (as a neuro-research illustrator) – no big deal. I’ve been lucky to transfer my passion and knowledge of Design and Web by teaching at local colleges. Following an exciting stint as a freelance photographer, I was offered a unique hybrid position (graphic design, photography) with acclaimed creative agency Sid Lee. At Sid Lee I evolved my skill set to focus on User Experience and eventually Experience Design with the Sid Lee Lab.
I actively share passions and inspire newcomers in a number of local communities, such as Canada Learning Code (formerly Ladies Learning Code), CanUX conference, WordPress Montreal and I encourage diversity in the tech industry.
Recently I’ve taken a creative break (inspired by Tim Ferris and Sagmeister) to nomadically wander in Canada, US and Europe and do some #museumbinging along the way.